Mobile App Reimbursement

It’s only been a question of time for when insurance companies would start reimbursing companies for a mobile health application. In an article on Forbes, they talk about WellDoc being the First to Sell Mobile Prescription Therapy. The company WellDoc has gotten FDA clearance for their mobile application BlueStar.

WellDoc has started to sale BlueStar through self-insured companies, but will now have to get out there and work with doctors much like drug companies have to do. The next generation of pharma sales reps are going to be peddling mobile applications to doctors.

The key to what WellDoc is doing is their year-long randomized clinical trial to prove that its product works and doesn’t cause side effects. The question I have is how many mobile health applications are planning to go to this effort.

I was a little disappointed to find out that WellDoc’s mobile application does require a mobile coach as well. So, the mobile is an important part of the product, but they still have a human participating as well. Certainly they’re treading lightly in this new form of mobile therapy.

I love this quote from the Forbes article:

All this was new territory for pharmacies and the National Council for Prescription Drug Programs which maintains standards for exchanging pharmacy data. “Their reaction was ‘you’re like a drug, but you’re not; you’re like a device, but you’re not,’” says Bergstrom. “They realized this is where the future is going,” adds Anand Iyer, WellDoc’s president.

No doubt there’s going to be a lot of challenges that WellDoc faces as it tries to sale doctors on using this product. However, they’re right that it is the future.

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July 3, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: and and .

Filed Under: Health Care  Healthcare IT  Medical Devices  mHealth  Mobile Health Care
Tags:    Mobile Diabetes Management  National Council for Prescription Drug Programs  

BlueStar By WellDoc To Be First Mobile Prescription Therapy

You may be familiar with WellDoc already. They are distributors of a mobile app that was created to help manage diabetes, which has been very successful. And just a few days ago, they released something else that appears to be rather monumental.

The service is called BlueStar, and is the mobile version of the diabetes management program. What’s so monumental about this, is that it is the first disease therapy to be prescribed through an app. In addition to that, it is also the first that can be eligible for reimbursement through insurance. Not all insurance companies will cover it, but self-insured companies like Ford, Rite Aid, and DexCom have said BlueStar will become a part of their pharmacy coverage.

BlueStar features many of the same features that Diabetes Manager, the first WellDoc program, did which include getting alerts when their blood sugar level is too low or high and charts to detect trends. It suggests tips for getting blood sugar higher. However, what’s new is that BlueStar can provide feedback concerning medication dosage, give better coaching, and even recommendations to a doctor.

Just like any prescription, a doctor can prescibe BlueStar for a certain period of time in addition to medications. When a pharmacy receives that prescription, they will forward it on to WellDoc, who will have someone help the patient setup BlueStar on their device. BlueStar will calculate how much insulin a patient should take, depending on the attending physician’s recommendations, blood sugar levels, and how many carbs were eaten at a certain time. If a treatment regimen is deemed to be ineffective for a patient, a report will be sent to the doctor recommendation a new regimen.

Because diabetes truly affects so many across the country, this could mean a lot to many people. Of course, there are questions about how effective it can be, since many people may become unmotivated after using the app for a certain period of time. Time will only tell.

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June 19, 2013 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

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