Everyone is buzzing over the latest announcement from Apple at the World Wide Developers Conference (WWDC) that an Apple Health app and HealthKit (for healthcare developers) will be included in the latest iOS release (iOS8). The announcement was a little weak for me because it had already been leaked that the announcement was coming and also because the details of what it will do are really glossed over.
Whenever I hear an announcement without many details I start to wonder if it’s just vaporware right now. I think it is in this case. Instead of Apple offering a healthcare product that they know people need and will use, it feels like they’ve seen the growth of the health tracker and wearables market and they’re just throwing something out there to see if it works.
This HuffPo article compared the Apple HealthKit to what Apple did in iTunes. That’s so out of touch with the reality of healthcare apps. Music is a simple thing (not the rights part, but the usage part) that everyone understands. If you give them the music, then the consumer can go to town with it. Health data is much more complex.
The reality of health data is that it often has little value without some sort of outside expert analysis. This becomes even more important when you start mixing multiple sources of data into one interface like Apple will be doing with HealthKit. Sure, if Apple was focused on making all of the data they collected from all these third parties into smart, actionable data, then I’d be really excited. However, they’re not doing this at all. They’re just going to be a dumb platform that anyone can connect to and the smartest thing it will do is send you a notification. However, the outside application will have to prompt it to even do that.
I don’t think that Apple HealthKit is all bad. Maybe it will make it easier for developers to code their application once and then be able to connect their application to any blood pressure cuff out there. If they can do that, it would provide a lot of value to entrepreneurs in the space. However, it won’t transform health as we know it the way some people are describing it.
I also love people propping up the names of the Mayo Clinic and Epic. Google Health and Microsoft HealthVault had some similar names as well. How are they doing? A name doesn’t mean you’ll get a result.
The Epic name is interesting. However, I’m not very confident that bringing one closed garden together with another closed garden is really going to produce a lot of results. I’ll get back to you when I actually see them announce what they’re really doing together. Until then, this just feels like Epic and Apple had dinner together and said that it would be great if they could work together. If they had more, they sure didn’t talk about it on stage. So, I’m skeptical of what will really come out of the partnership.
